Hey!

I'm a Product Designer based in Toronto, Canada, who swapped from dollars to pixels, build a bridge between users and businesses.

My diverse background has shaped my approach and forms the foundation of my design philosophy, making me an integrator who deeply connects with users. I root empathy and ownership in my design work, enabling me to create solutions that benefit both businesses and users across various industries.

UX Design
98%
UI Design
90%
Figma
95%
Webflow
80%

Why design?

A pivotal project integrating Google G-suite at a bank sparked my interest in UX design. I volunteered to introduce the benefits of Google G-Suite to my colleagues, along with tips and tricks.
I found that not everyone likes digital, and not everyone is open to embracing new digital products and stepping out of their comfort zone.
I really enjoy helping others understand a new product’s features and showing them how these new features can make their work more efficient and easier. I’ve realized that I enjoy this volunteer project more than my financial work. This ultimately led me to become a UX designer.

Everyone talks about empathy.

Everyone in the UX design field talks about empathy. But my empathy comes from the past seven years of connecting and communicating with thousands of direct users.
I helped them transition to using digital banking. Some elderly customers, due to their lack of trust in digital banking, would choose to come to the bank in -30°C weather just to deposit a check. Some customers broke down in tears because they didn’t know how to upload documents to their TurboTax accounts.
I have strong research experience and can translate user pain points into design solutions that benefit both the user and the business.
Credit card mockups

When I'm not designing...

Here I share my insights as a freelancer, offering valuable tips, tricks, and experiences on navigating the freelancing landscape.

Meet Bobby !

Bobby used to be a street cat in China, and he flew to Canada by himself in 2022.
He became an important part of our family!

Seeing the world!

I love to travel with family! I have been to Japan, Thailand, Singapore, South Korea, and to be continue!
One of my favorite trips was driving from San Francisco to Los Angeles! I witnessed an unforgettable sunset and starry sky.

Enjoy life in different ways

I enjoy trying different activities. Recently, I fell in love with running and learned to play tennis. In the winter, I snowboard.
I’m also a fan of building Harry Potter-themed Lego sets.
I taught myself how to create latte art and enjoy making dumplings!
I also attend concerts, shows, and design community events.

My experiences

I have had the pleasure to work with companies across a variety of industries.
I'm always interested in new and exciting adventures.

Sep 2024 - Present

UX Designer | Nurun

Toronto, on

Led the design of a single-scroll microsite for IXIARO, aimed at U.S. healthcare professionals and travelers.
Developed a simplified interim solution to replace the existing website ahead of expiration, with a focus on key messaging.
Ensured a streamlined, easy-to-navigate user experience while balancing usability, regulatory compliance, and business goals.
Collaborated cross-functionally with PMs, stakeholders, developers, and regulatory teams to align design with project requirements and deadlines.
Dec 2023 - Mar 2024

UX Designer | Nurun

Toronto, on

Developed information architecture and wireframes for Pfizer Academy , introduced a new navigation system, boosted the target audience’s learning engagement with the site.
Implemented responsive, mobile-first design by optimizing content and navigation for small screens, drove more learning activities on mobile, and increased overall mobile usage.
Worked closely with the PM and front-end development team through five rounds of design iterations. Achieved a successful project handover ahead of the deadline.
Oct 2023 - Jan 2024

Product Designer | Wen & Co’s Accounting Firm

Toronto, on

Redesigned Wen & Co’s website by adding a consultation feature, blogs, product details, and contact pages.
Improving text, color choices, and information hierarchy enhancing user engagement and business traffic.
May 2022 - Feb 2023

UX Designer | Nurun

Toronto, on

Redesigned the Ontario Lottery & Gaming Corporation website to improve user engagement and site efficiency, resulted in a 5% increase in customer retention and a 25% reduction in total pages.
Updated and aligned the website to achieve WCAG 2.1 A/AA compliance’s,  ensuring it meets accessibility standards
Conducted user research and data analysis, to optimize product design and functionality.
Led client workshop with stakeholders from multiple departments. Collaborated with cross-functional teams, and facilitated weekly sprints and updates with the development team, and iterated based on feedback.
Dec 2019 - Sep 2020

UX Designer | Freelance

Toronto, on

Designed the Mobile App  for a travel platform to boost user engagement by adding trip invitation/sharing features.
Collaborated with product management on end-to-end UX design, and presented to C-level executives, receiving positive feedback despite the launch being halted due to COVID-19.
Feb 2014 - Dec 2018

Senior Financial Manager | CIBC / BMO / ATB Financial

calgary, ab

Spearheaded tech integrations, drove significant revenue growth, and consistently surpassed sales targets at major financial institutions.
Leveraging extensive experience in digital banking, investing, trading, and mortgage services.
Check my resume

Have questions?

I've gathered common questions and their answers to make your experience smoother.

Do you charge hourly or on spec?
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How long have you been doing design?
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Can I make changes to the files once you finish your work?
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What is the process and how long does it take?
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Can you do a couple of designs to see if I like what you do?
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Let's talk .

Got a project in mind? Let's create something great. I can transform that idea into real product.

Contact Me
© Made by Fan with keen love to product design.